Earn free products
Get rewarded just for sharing what you already use and love.
FOR LOYALISTS · JOIN THE COMMUNITY
Get rewarded for loving the brands you already love.
You're the one people text before they buy. Join challenges, share what you already recommend, and earn real rewards. Free products, store credit, and cash, without changing anything you already do.
Free to join · Available on iOS and Android
Photo Courtesy Lalo
You already influence what people buy. It’s Layered turns the recommendations you’re already making into real rewards, without changing anything you’re already doing.
You already tell friends which stroller is worth it and which baby wash actually works. It’s Layered turns those everyday recommendations into real rewards, without changing anything you already do.
Nothing changes about what you already do.
Find the brands your family already loves and join their community inside the app. Discover new ones along the way.
Share reviews, post moments, refer friends. Every challenge earns you points, and most take just a few minutes.
Redeem your points for free products, store credit, and cash. Real rewards for what you already do.
Get rewarded just for sharing what you already use and love.
Find new family brands before everyone else. First access, always.
Limited drops and exclusive collabs. Loyalists get first dibs, always.
Connect with families who share what they love. Not followers. A real community.
Your opinion shapes the brands you follow. Challenges are built around your life.
No subscription, no catch. Download the app and start earning today.
It’s Layered was founded by Chantelle Voss (founder of Carli) and Katie Hammond (founder of The Last Layer PR). Between them, they’ve worked with consumer brands across family, lifestyle, and wellness, and spent years watching what drives community.
They also know the decision and sponcon fatigue today’s customers are living in. It’s Layered exists because of a pattern they couldn’t unsee: the most trusted recommendation isn’t a five-star review.
It’s a text message. A group chat. A message board at 2am.
It’s Layered is how brands finally get into those conversations alongside the Loyalists already having them.
No. If you’re the friend people text before they buy, you’re already doing what we reward. You don’t need followers, you need opinions.
Points that turn into real things: free products, store credit, or cash. Not status badges. Not someday-perks. Things you can actually use.
Only when you want to. Every challenge is opt-in, and most take a few minutes. Drop a recommendation in a thread you’d already be in. Answer a question you’d already answer. You pick what fits.
As little as you like. Most challenges fit into the time you already spend sharing recommendations. Nothing changes about what you already do.
Being obsessed with good brands finally pays off.
Its Layered is the community app where real families connect with the brands they love most. Complete challenges, share authentic moments, and earn rewards just for being you.
"Behind every data point or community connection, there is a rich human story waiting to be layered."
10k+
Loyalist families earning rewards
80+
Family brands on the platform
Free
Always free to join and earn
HOW IT WORKS
Three steps to real rewards.
01
Join a
Community.
Find the brands your family loves and join their community inside the app. Discover new brands you'll want to follow.
02
Complete Challenges.
Share reviews, post moments, refer friends. Every challenge earns you points — and every point brings you closer to a reward.
03
Earn Real
Rewards.
Redeem your points for free products, exclusive discounts and brand perks. Real rewards for real families.
Free to join · Available on iOS and Android
WHY LOYALISTS LOVE IT
Your loyalty finally means something.
Earn Free Products
Get rewarded just for sharing what you already use and love.
Discover New Brands
Find new family brands before everyone else. First access, always.
Exclusive Access
Limited drops, exclusive collabs — Loyalists get first dibs, always.
Real Community
Connect with families who share what they love. Not followers. A real community.
Your Voice Matters
Your opinion shapes the brands you follow. Challenges are built around your life.
Free to Join
No subscription, no catch. Download the app and start earning today.
Free to join · Available on iOS and Android
BRANDS WE WORK WITH
Hundreds of brands. One app.
From baby gear to wellness, fitness to food — discover brands built for the way your family actually lives.
REAL FAMILIES. REAL REWARDS.
"I got free products just for sharing what I already do every day."
Recommendations are currency now.
Start earning.
Join the loyalists already earning for the recommendations, reviews, and conversations they're already having.
Free to join · No commitment required
Ecosystem
Platform
© 2026 It’s Layered, LLC. All Rights Reserved.
Loyalty Is Built in Conversations.
Join the loyalists already earning for the recommendations, reviews, and conversations they're already having.
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