Reddit threads. Group chats. Comment sections. That's where recommendations actually happen and where It's Layered turns them into real rewards.
YOU’RE THE ONE PEOPLE ASK
The most powerful marketing happens in conversations.
It’s Layered turns the recommendations you’re already making into rewards for you, and real growth for the brands you love.
For brands
For Loyalists
Photo Courtesy Lalo
When someone searches “best stroller” or “best protein powder,” they’re not landing on your site. They’re reading Reddit threads, private Facebook groups, and community forums where real decisions get made.
Your customers are already there. They’re already talking. You just haven’t had a way to show up with them. Until now.
Reddit threads, community forums, and group chats consistently rank ahead of brand sites in search. Your customers are already influencing those conversations. We make sure they show up where it counts.
Use bonus point multipliers to reward purchases at key retailers. Support velocity where it matters most for your business.
Real customers share unsolicited feedback, feature ideas, and honest reviews. This kind of ideal-customer insight usually costs tens of thousands.
You’re the one people text before they buy. The one with the go-to rec, the better option, the “don’t waste your money” take.
It’s Layered turns those everyday recommendations into real rewards without changing anything you’re already doing.
Recommend products in Reddit threads. Answer questions in Facebook groups. Follow brands you love or sign up early for what they’re launching. Earn points along the way and turn them into free products, store credit, or cash.
Your recommendations don’t stay inside an app. They show up where people are actually figuring out what to buy: in the conversations that shape real life.
There’s nothing to scroll. No ads to sift through. Just a way to turn what you already do, recommending, sharing, supporting brands, into something that pays you back.
Simple for brands. Simple for Loyalists.
Bring your customers, subscribers, and followers into the platform and give them a clear way to participate beyond the purchase.
Run targeted challenges, from Reddit participation to retailer incentives, designed to drive the outcomes you care about. Set the value, launch instantly.
Every submission is visible, trackable, and usable. From UGC to referrals to off-platform advocacy happening in real time.
Understand what’s working across participation, content, and retail performance and identify the customers driving the most impact.
Free on iOS and Android. Get started in under two minutes.
From recommending a product in a Reddit thread to signing up early for a launch, every action is tied to a reward.
Answer a question, share a recommendation. The things people already come to you for.
Earn points and redeem for products, credit, or cash.
It’s Layered was founded by Chantelle Voss (founder of Carli) and Katie Hammond (founder of The Last Layer PR). Between them, they’ve worked with consumer brands across family, lifestyle, and wellness, and spent years watching what drives community.
They also know the decision and sponcon fatigue today’s customers are living in. It’s Layered exists because of a pattern they couldn’t unsee: the most trusted recommendation isn’t a five-star review.
It’s a text message. A group chat. A message board at 2am.
It’s Layered is how brands finally get into those conversations alongside the Loyalists already having them.
We focus on activating the customers you already have. Instead of renting attention, you’re mobilizing the audience that already knows and trusts you, and turning them into a growth engine.
Most loyalty programs reward transactions. We reward the behaviors that drive them: recommendations, referrals, and conversations that influence new customers.
We handle onboarding and the first 90 days alongside you, then stay embedded as a strategic partner. Think of it less as another platform to manage, and more as an extension of your team.
No. This isn’t influencer work. If you’re the friend people text before they buy, you’re already doing what we reward. You don’t need followers, you need opinions.
Points that turn into real things: free products, store credit, or cash. Not status badges. Not someday-perks. Stuff you can actually use.
Only when you want to. Every challenge is opt-in, and most take a few minutes. Drop a recommendation in a thread you’d already be in. Answer a question you’d already answer. You pick what fits.
Loyalty isn’t built in carts.
It’s built in conversations.
When someone searches “best stroller” or “best protein powder,” they’re not landing on your site. They’re reading Reddit threads, private Facebook groups, and community forums where real decisions get made.
Your customers are already there. They’re already talking. You just haven’t had a way to show up with them. Until now.
01
Show up where the deciding actually happens
Reddit threads, community forums, and group chats consistently rank ahead of brand sites in search. Your customers are already influencing those conversations. We make sure they show up where it counts.
02
Drive purchases at specific retailers
Use bonus point multipliers to reward purchases at key retailers. Support velocity where it matters most for your business.
03
Get honest insights, built in
Real customers share unsolicited feedback, feature ideas, and honest reviews. This kind of ideal-customer insight usually costs tens of thousands.
Trusted by the brands people reach for every day.
Beauty · Wellness · Home · Food · Family
Where Families and Brands Grow Together.
We bridge the gap between high-growth family brands and the households that rely on them every day. It's more than a transaction. It's a shared journey.
Brands launch challenges.
Create meaningful touchpoints that go beyond the purchase, turning customers into community anchors.
Loyalists show up, share, and earn.
Families earn tangible rewards for their authentic advocacy and daily moments shared with the brands they trust.
Communities built on real moments.
Every challenge completed is a real moment shared between a family and a brand they love. That's not marketing — that's belonging.
"I got free products just for sharing what I already do every day."
— Loyalist member, Colorado
You already influence what people buy.
Now get rewarded for it.
You’re the one people text before they buy. The one with the go-to rec, the better option, the “don’t waste your money” take.
It’s Layered turns those everyday recommendations into real rewards without changing anything you’re already doing.
01
Get rewarded for showing up where it matters
Recommend products in Reddit threads. Answer questions in Facebook groups. Follow brands you love or sign up early for what they're launching. Earn points along the way and turn them into free products, store credit, or cash.
02
Your voice goes where it matters
Your recommendations don't stay inside an app. They show up where people are actually figuring out what to buy: in the conversations that shape real life.
03
This isn’t another content feed
There's nothing to scroll. No ads to sift through. Just a way to turn what you already do — recommending, sharing, supporting brands — into something that pays you back.
How it works
Simple for brands. Simple for Loyalists.
01
Activate your existing audience
Bring your customers, subscribers, and followers into the platform and give them a clear way to participate beyond the purchase.
02
Direct high-impact behavior
Run targeted challenges, from Reddit participation to retailer incentives, designed to drive the outcomes you care about. Set the value, launch instantly.
03
Capture and control what’s created
Every submission is visible, trackable, and usable, from UGC to referrals to off-platform advocacy happening in real time.
04
See what drives growth
Understand what’s working across participation, content, and retail performance and identify the customers driving the most impact.
01
Download the app
Free on iOS and Android. Get started in under two minutes.
02
See what brands are asking for
From recommending a product in a Reddit thread to signing up early for a launch, every action is tied to a reward.
03
Do what you’d already do
Answer a question, share a recommendation — the things people already come to you for.
04
Get rewarded
Get rewarded Earn points and redeem for products, credit, or cash.
Built by people who know
where trust actually happens.
It’s Layered was founded by Chantelle Voss (founder of Carli) and Katie Hammond (founder of The Last Layer PR). Between them, they’ve worked with 200+ consumer brands across family, lifestyle, and wellness, and spent years watching what drives community.
They also know the decision and sponcon fatigue today’s customers are living in. It’s Layered exists because of a pattern they couldn’t unsee: the most trusted recommendation isn’t a five-star review. It’s a text message. A group chat. A message board at 2am. It’s Layered is how brands finally get into those conversations alongside the Loyalists already having them.
30+
Brands participating
5.0
App Store rating
17k
Loyalists in community
Free
Cost to join
Time to add the missing layer.
For Brands
We'll walk you through how It's Layered fits into your current growth strategy and where it drives the most impact.
Book a demoFor Loyalists
Download the app and earn every time you share, recommend, and support a brand you already love.
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Loyalty Is Built in Conversations.
Join the loyalists already earning for the recommendations, reviews, and conversations they're already having.
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