It’s Layered turns the recommendations you’re already making into rewards for you, and real growth for the brands you love.
When someone searches “best stroller” or “best protein powder,” they’re not landing on your site. They’re reading Reddit threads, private Facebook groups, and community forums where real decisions get made. Your customers are already there. They’re already talking. You just haven’t had a way to show up with them. Until now.
Reddit threads, community forums, and group chats consistently rank ahead of brand sites in search. Your customers are already influencing those conversations. We make sure they show up where it counts.
Use bonus point multipliers to reward purchases at key retailers. Support velocity where it matters most for your business.
Real customers share unsolicited feedback, feature ideas, and honest reviews. This kind of ideal-customer insight usually costs tens of thousands.
You’re the one people text before they buy. The one with the go-to rec, the better option, the “don’t waste your money” take. It’s Layered turns those everyday recommendations into real rewards without changing anything you’re already doing.
Recommend products in Reddit threads. Answer questions in Facebook groups. Follow brands you love or sign up early for what they’re launching. Earn points along the way and turn them into free products, store credit, or cash.
Your recommendations don’t stay inside an app. They show up where people are actually figuring out what to buy: in the conversations that shape real life.
There’s nothing to scroll. No ads to sift through. Just a way to turn what you already do — recommending, sharing, supporting brands — into something that pays you back.
Simple for brands. Simple for Loyalists.
Bring your customers, subscribers, and followers into the platform and give them a clear way to participate beyond the purchase.
Run targeted challenges, from Reddit participation to retailer incentives, designed to drive the outcomes you care about. Set the value, launch instantly.
Every submission is visible, trackable, and usable. From referrals to off-platform advocacy happening in real time.
Understand what’s working across participation, content, and retail performance and identify the customers driving the most impact.
It’s Layered was founded by Chantelle Voss (founder of Carli) and Katie Hammond (founder of The Last Layer PR). Between them, they’ve worked with 200+ consumer brands across family, lifestyle, and wellness, and spent years watching what drives community.
They also know the decision and sponcon fatigue today’s customers are living in. It’s Layered exists because of a pattern they couldn’t unsee: the most trusted recommendation isn’t a five-star review. It’s a text message. A group chat. A message board at 2am. It’s Layered is how brands finally get into those conversations alongside the Loyalists already having them.
We’re an early-stage platform building a focused community of family-oriented Loyalists. Reach out for a demo and we’ll walk you through current numbers and growth.
It’s Layered works alongside what you already have. Instead of replacing your program, it extends your reach into the conversations and communities where buying decisions actually happen.
Minimal. You set up challenges, define the value, and launch. The platform handles participation, tracking, and reporting so your team stays focused on the results.
We’ll walk you through how It’s Layered fits into your current growth strategy and where it drives the most impact.
Download the app and earn every time you share, recommend, and support a brand you already love.
Schedule a 30-minute demo and see exactly how It’s Layered works for brands like yours. No pressure. No commitment.
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Join the Loyalists turning everyday recommendations into real rewards. Available on iOS and Android.
Join the loyalists already earning for the recommendations, reviews, and conversations they're already having.
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We respond within 1 business day. Your information is never shared.